Category: Marketing

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Make it Here: Assembly Line to Save America, Really?

Us vs Them. Global vs Local. Unification vs Isolation. Which is it? Help thy neighbour or look out for thyself. The Internet has brought our world together. Like it or not. Just 5 days after Donald Trump jumped into the Apple-China manufacturing debate Tuesday, calling for Apple CEO Tim Cook to make Apple products in [...]

Donald Trump’s Advice on Being Successful: Screw China, Buy Aussie Hair Spray and Always Get Even

After spending a little more than a hour at Sydney’s Entertainment Centre with the flamboyant billionaire, otherwise known as “the Don”, it’s hard not to appreciate his candid in-your face intensity and dog-eat-dog business practices. At least with him, it’s not the usual blah blah blah tell them what they want to hear, politically correct [...]

Marketing Ipads & Chicken Rotisseries: Is it all about the Presentation?

“Marketing high-tech products is pretty much all about persuading people and organizations that the disruption to their lives is worth the benefit they will ultimately derive from the product”. This quote was in a great article from the Ottawa Business Journal that I recently read. Great marketers know that we are motivated by two things, [...]