“Marketing high-tech products is pretty much all about persuading people and organizations that the disruption to their lives is worth the benefit they will ultimately derive from the product”. This quote was in a great article from the Ottawa Business Journal that I recently read. Great marketers know that we are motivated by two things, [...]
It’s been proven on several occasions that the two main reasons people take action on anything are to avoid pain or to gain pleasure; and the quicker the better. Think about the last time you were sitting at your desk in your office or lying on the couch. When did you actually get up and [...]
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7 February 2012, 4:25 am: craiggauthier: Great Read - How New York City Went Digital in 2011 http://t.co/aEUy7zrm
Craig Gauthier is Founder and President of Strategy Line, an International Consulting Company that provides business and technology solutions for small businesses, corporations and non-profit organizations worldwide. He has over 15 years business and investing experience in the technology, finance, education and health sectors. He has delivered over 500 presentations at industry conferences, corporate events, schools and non-profit organizations worldwide. Craig serves as an Academic Advisor for Colleges and Universities and on the board of directors for the Kanata North Recreation Complex non-profit organization. His philanthropic endeavors have helped support such charitable organizations as Virgin Unite, Wayne Gretzky Foundation, Clinton Global Initiative, CHEO, Rogers House. Criag lives in Kanata with his wife Sarah and two young children Caelyn 5, and Kian 3.
